PHOENIX RISING DONOR RECOGNITION – SIGNAGE
In early 2015, The Eva’s Phoenix Rising Capital Campaign began the task of raising $11.6 million to renovate and relocate the Eva’s Phoenix facility for homeless and at-risk youth in downtown Toronto.
In August of that same after receiving an RFP, I submitted my design proposal for the Donor Recognition aspect of the move. The Cabinet of the Capital Campaign chose my proposal and I immediately began what would end up being a 13 month long project.
The Donor Recognition would ultimately consist of 10 house plaques, 10 facility plaques, 5 Pillars of Support, a Donor Wall, Cumulative Wall and a Brick Wall. All bearing the names and logos of the many Donors who funded the move.
There was a justifiable concern among staff and the youth who reside at Eva’s Phoenix that the Donor Recognition could end up making the space look like a corporate eyesore. There was a level of trepidation around having so much big corporation branding and logos in such a prevalent manner. My job as the designer was to give fair and quality recognition to the many donors, while addressing these concerns and keeping Eva’s Phoenix a place that still felt like home to the residents.
For the plaques I was able to make Eva’s branding the predominant feature within the designs and have the donors logos play a secondary role. Essentially nestling the corporate logos within the Eva’s Logo. So from a far one would merely see the Eva’s colors and shapes. Upon closer examination the various donor’s logos would become more obvious. As for the Walls and Pillars I felt using The Eva’s fonts and colors (as per their branding guidelines) would be best suited rather than using the donor’s logos. I pitched is as “Their names in our font”.
The designs went through dozens of revisions and adjustments. Potential donors requested renders and mock-ups of what their logos and branding would look like in the form of recognition. Designs had to constantly be altered with almost every new donor that came aboard until universal designs were established.
As the project manager, I worked closely with the Executive Director, The Director of Development and the Director of Marketing & Communications throughout various stages. Once everything was approved, I took the final designs to the print and installation facet of the job. The Phoenix Printshop handled those duties and they came through with flying colors. It was incredibly rewarding to see the results of 13 months months of hard work come to life.
On September 28 2016, Eva’s held a ceremony to officially open its new location on Brant Street in Downtown Toronto. Mayor John Tory, Councilor Joe Cressy, Executive Director Mary Crawford and countless donors, supporters, staff and youth were all in attendance.
For more info on Eva’s Phoenix and the Capital Campaign visit www.evas.ca
Note- The June 2017 issue of Photoshop User Magazine ran an article about this job! Read it here. Photoshop User Makeover June 2017